Can data analytics raise marketing agility?-A sense-and-respond perspective.

David D. C. Tarn Jue-Fan J. F. Wang

Published in: Inf. Manag. (2023)

Keyphrases

data analytics
big data
data mining
social media
open source
internet search
decision making
data analysis
business intelligence
commodity hardware
decision makers
search engine
microarray
parallel algorithm
keyword search
unstructured data