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Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao.
Jingyue Gao
Shuguang Han
Han Zhu
Siran Yang
Yuning Jiang
Jian Xu
Bo Zheng
Published in:
CoRR (2023)
Keyphrases
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sponsored search
sample selection bias
click prediction
click through rate
online advertising
search engine
behavioral targeting
display advertising
prediction accuracy
contextual advertising
user behavior
search advertising
targeted advertising
user experience
search behavior
labeled data
decision trees