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Predicting Customer Loyalty in the Mobile Banking Setting: An Integrated Approach.

Nhuong BuiZachary MooreHayden WimmerLong Pham
Published in: Int. J. E Serv. Mob. Appl. (2022)
Keyphrases
  • customer loyalty
  • customer satisfaction
  • marketing strategies
  • service quality
  • data sets
  • commercial banks
  • database
  • website
  • preprocessing
  • data mining applications