Utilitarian and Hedonic Values of Gamification and Their Influence on Brand Engagement, Loyalty, Trust and WoM.
Yudhvir SinghRam MilanPublished in: Entertain. Comput. (2025)
Keyphrases
- online shopping
- purchase intention
- consumer behavior
- electronic word of mouth
- service quality
- internet shopping
- product reviews
- customer satisfaction
- information sources
- game mechanics
- social networking sites
- factors influencing
- learning environment
- data mining
- sentiment analysis
- user experience
- opinion mining
- individual level
- technology acceptance
- social networks