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When are extreme ratings more helpful? Empirical evidence on the moderating effects of review characteristics and product type.
Raffaele Filieri
Elisabetta Raguseo
Claudio Vitari
Published in:
Comput. Hum. Behav. (2018)
Keyphrases
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empirical evidence
product reviews
online reviews
product recommendation
online consumer reviews
collaborative filtering
life cycle
product design
customer reviews