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The effects of herding and word of mouth in a two-period advertising signaling model.

Xueping ZhenGangshu (George) CaiReo SongSungha Jang
Published in: Eur. J. Oper. Res. (2019)
Keyphrases
  • mathematical model
  • probabilistic model
  • theoretical framework
  • machine learning
  • computer vision
  • probability distribution
  • theoretical analysis
  • computational model
  • process model