User-generated marketing - legal implications when word-of-mouth goes viral.
Jan TrzaskowskiPublished in: Int. J. Law Inf. Technol. (2011)
Keyphrases
- user generated
- social media
- user generated content
- web content
- data mining
- website
- user interests
- sentiment analysis
- collective knowledge
- text content
- social networking
- geo tagged
- precision and recall
- natural language processing
- database systems
- knowledge base
- web pages
- social tagging
- social networks
- search engine
- video sharing
- audio content
- machine learning