Constructing the Evaluation Model for Business-to-consumers Electronic Commerce from Consumer's Perception.
Ming-Hsien YangYin-Shu JianHui-Ling ChenPublished in: Int. J. Electron. Bus. Manag. (2006)
Keyphrases
- electronic commerce
- evaluation model
- online stores
- group buying
- evaluation method
- artificial immune network
- business transactions
- analytic hierarchy process
- business models
- consumer behavior
- bp neural network
- electronic markets
- tourism industry
- online shopping
- electronic marketplaces
- supply chain management
- service quality
- electronic business
- agent mediated
- small and medium sized enterprises
- decision making
- online banking
- fuzzy analytic hierarchy process