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AD-MAD: Automated Development and Optimization of Online Advertising Campaigns.

Stamatina ThomaidouKonstantinos LeymonisKyriakos LiakopoulosMichalis Vazirgiannis
Published in: ICDM Workshops (2012)
Keyphrases
  • advertising campaigns
  • online advertising
  • display advertising
  • online learning
  • search advertising
  • end users
  • user behavior
  • support systems