Whole-page optimization and submodular welfare maximization with online bidders.
Nikhil R. DevanurZhiyi HuangNitish KorulaVahab S. MirrokniQiqi YanPublished in: EC (2013)
Keyphrases
- objective function
- website
- optimization problems
- online learning
- greedy algorithm
- real time
- optimization process
- optimization algorithm
- direct optimization
- social welfare
- constrained optimization
- optimization method
- resource allocation
- web pages
- social networks
- optimization model
- min sum
- budget constraints
- global optimization
- bidding strategies
- online advertising
- mathematical programming
- neural network