Keyword-Level Bayesian Online Bid Optimization for Sponsored Search Advertising.
Kaito MajimaKosuke KawakamiKota IshizukaKazuhide NakataPublished in: Oper. Res. Forum (2024)
Keyphrases
- sponsored search advertising
- display advertising
- purchase behavior
- auction mechanisms
- search advertising
- internet search engines
- budget constraints
- search engine
- sponsored search
- online advertising
- mechanism design
- information retrieval
- multi attribute
- combinatorial optimization
- electronic markets
- data mining
- np hard
- keywords
- social networks