Optimizing Creative Allocations in Digital Marketing.

Shubham Gupta Anshuman Gupta Parth Savjani Rahul Kumar

Published in: ICACDS (2020)

Keyphrases

data mining
resource allocation
short and long term
machine learning
digital curves
customer relationship management
website
long term
knowledge discovery
digital objects
social media
digital topology
predictive modeling
digital media
database
image processing
decision making
genetic algorithm
databases
data sets