Gsp-exr: gsp protocol with an exclusive right for keyword auctions.

Yuko Sakurai Atsushi Iwasaki Yasumasa Saito Makoto Yokoo

Published in: WWW (2008)

Keyphrases

sponsored search auctions
auction mechanisms
auction protocol
sponsored search advertising
mechanism design
combinatorial auctions
multi attribute
itemset mining
keywords
pattern growth
multiple criteria
formal analysis
security protocols
reverse auction
incomplete information
resource allocation
lightweight