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Developing Mass Customisation: An Empirical Investigation of the pertaining market, organisational and CRM issues.
Dimitris Kardaras
Bill Karakostas
Eleutherios Papathanassiou
Vana Arkoumani
Published in:
MCPC (2003)
Keyphrases
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key issues
customer relationship management
real time
databases
social networks
decision making
case study
long term
software engineering
data mining techniques
electricity markets
financial markets
marketing strategies
challenges facing
foreign exchange
digital mammography