Effect of Commitment and Trust towards Micro-blogs on Consumer Behavioral Intention: A Relationship Marketing Perspective.
Chien-Lung HsuChia-Chang LiuYuan-Duen LeePublished in: Int. J. Electron. Bus. Manag. (2010)
Keyphrases
- behavioral intention
- independent variables
- perceived usefulness
- privacy concerns
- social media
- attitudes toward
- mobile services
- factors that affect
- consumer behavior
- technology adoption
- structural equation modeling
- cost benefit
- social influence
- online environment
- factors affecting
- developing countries
- electronic word of mouth
- empirically tested
- data mining
- technology acceptance
- user satisfaction
- technology acceptance model
- social networks
- regression model
- computer self efficacy
- personal information
- privacy preserving
- online consumer