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Channel Expansion Strategies in the Presence of Asymmetric Competitive Retail Platforms.
Bin Dai
Xi Yang
Chen Wang
Minglu Wang
Xia Xie
Published in:
IEEE Trans. Engineering Management (2024)
Keyphrases
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case study
supply chain
electronic commerce
data mining
search engine
website
decision trees
computer simulation
multi channel
online auctions
selection strategies
software platform