Multi-Dimensional E-commerce Trust Evaluation Method.
Nasser AlsharifKeshav P. DahalZeeshan PervezPradorn SureephongPublished in: SKIMA (2018)
Keyphrases
- evaluation method
- multi dimensional
- reputation models
- evaluation methods
- trust relationships
- trust model
- electronic marketplaces
- electronic commerce
- evaluation model
- perceived risk
- fuzzy comprehensive evaluation
- high dimensional
- multiple dimensions
- credit risk
- analytic hierarchy process
- fuzzy comprehensive evaluation method
- customer loyalty
- long term
- empirical analysis
- allocation scheme
- neural network
- logistic regression
- artificial intelligence