Research on the Impact Factors of Consumer' Purchasing Intention Based on Online Reviews: A Big Data Architecture.
Li JingLi YadongZhang YanliangPublished in: ICIBE (2019)
Keyphrases
- big data
- online reviews
- online consumer reviews
- cloud computing
- data analysis
- data management
- factors influencing
- big data analytics
- online shopping
- data processing
- sentiment analysis
- social media
- knowledge discovery
- business intelligence
- sentiment classification
- opinion mining
- product information
- data warehousing
- behavioral intention
- factors affecting
- databases
- electronic word of mouth
- information processing
- management system
- machine learning
- negative impact
- database systems
- data mining
- real world