The influence of EWOM characteristics on online repurchase intention: Mediating roles of trust and perceived usefulness.
Jorge Matute-VallejoYolanda Polo-RedondoAna UtrillasPublished in: Online Inf. Rev. (2016)
Keyphrases
- perceived usefulness
- perceived risk
- behavioral intention
- factors that affect
- technology acceptance model
- attitudes toward
- factors affecting
- negative impact
- social influence
- subjective norm
- user satisfaction
- questionnaire survey
- online environment
- online banking
- structural equation modeling
- mobile services
- user acceptance
- theory of planned behavior
- privacy concerns
- cost benefit
- computer self efficacy
- technology adoption
- information quality
- university students
- technology acceptance
- empirically tested
- user preferences
- factors influencing
- statistically significant