Where Does TAM Reside in the Brain? The Neural Mechanisms Underlying Technology Adoption.
Angelika DimokaFred D. DavisPublished in: ICIS (2008)
Keyphrases
- technology adoption
- mechanisms underlying
- perceived usefulness
- factors that influence
- spike trains
- human brain
- innovation diffusion theory
- factors influencing
- technology acceptance
- social influence
- factors affecting
- technology acceptance model
- factors that affect
- individual level
- user satisfaction
- attitudes toward
- empirically tested
- e learning
- subjective norm
- information systems