Towards the Tradeoff Between Online Marketing Resources Exploitation and the User Experience with the Use of Eye Tracking.
Jaroslaw JankowskiPawel ZiembaJaroslaw WatróbskiPrzemyslaw KazienkoPublished in: ACIIDS (1) (2016)
Keyphrases
- user experience
- eye tracking
- online marketing
- user behavior
- human computer interaction
- eye movements
- user interface
- visual attention
- eye tracking data
- eye tracker
- eye gaze
- user interaction
- end users
- mobile applications
- gaze estimation
- visual search
- marketing strategies
- visual analysis
- search engine marketing
- data analysis
- usability studies