Ecommerce: Channel or Strategy? Insights from a Comparative Case Study.

Kang Xie JingHua Xiao Yao Wu Qing Hu

Published in: ICIS (2014)

Keyphrases

case study
multi channel
real world
electronic commerce
selection strategy
software development
computer simulation
end to end
user experience
lessons learned
multiple access
database
data sets
databases
machine learning