Search advertising using web relevance feedback.

Andrei Z. Broder Peter Ciccolo Marcus Fontoura Evgeniy Gabrilovich Vanja Josifovski Lance Riedel

Published in: CIKM (2008)

Keyphrases

relevance feedback
search advertising
website
web documents
information retrieval systems
document retrieval
web pages
search engine
image retrieval
user feedback
query expansion
user experience