Mining Association Rules from Customer Behaviors for Hotel Customer Cross-selling.
Zhijie JiaGang DiWen YuYanbo J. WangPublished in: ICDM (Poster and Industry Proceedings) (2012)
Keyphrases
- mining association rules
- customer transactions
- cross selling
- data mining
- call center
- transaction data
- association rules
- electronic commerce
- itemsets
- customer satisfaction
- sequential patterns
- steady state
- data mining techniques
- customer service
- algorithm for mining association rules
- customer segmentation
- incremental updating
- customer data
- customer behavior
- information retrieval
- apriori algorithm
- service level
- machine learning
- real world