Mood-based e-commerce: A new approach for sub-personality-based marketing.
Toshihiko YamakamiPublished in: ICDIM (2013)
Keyphrases
- consumer behavior
- emotional state
- customer relationship management
- data mining technology
- purchasing behavior
- cross selling
- electronic commerce
- data mining
- website
- long term
- decision making
- social media
- business models
- customer loyalty
- customer base
- database marketing
- marketing strategies
- online shopping
- telecommunications industry
- personality types
- internet usage
- business decisions
- viral marketing
- customer behavior
- predictive modeling
- decision makers
- computer science