A fork in the road: a conceptual model of online consumer iterative search.
Chen ZhangAnssi ÖörniWilliam J. KettingerJeffrey P. KaletaPublished in: ECIS (2011)
Keyphrases
- conceptual model
- iterative search
- online consumer
- social media
- relevance feedback
- consumer behavior
- online shopping
- object oriented
- data model
- high level
- genetic algorithm
- data warehouse
- iterative process
- conceptual models
- consumer reviews
- query language
- prior knowledge
- knowledge base
- domain knowledge
- data mining
- domain ontology
- customer satisfaction