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COPR: Consistency-Oriented Pre-Ranking for Online Advertising.
Zhishan Zhao
Jingyue Gao
Yu Zhang
Shuguang Han
Siyuan Lou
Xiang-Rong Sheng
Zhe Wang
Han Zhu
Yuning Jiang
Jian Xu
Bo Zheng
Published in:
CIKM (2023)
Keyphrases
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online advertising
contextual advertising
user behavior
behavioral targeting
ranking algorithm
learning to rank
web search
user experience
advertising campaigns
ranking functions
long tail
sponsored search
display advertising
information retrieval systems
click through rate