Enhancing Brand Equity through Flow: Comparison of 2D versus 3D Virtual World.

Fiona Fui-Hoon Nah Brenda Eschenbrenner David DeWester

Published in: ICIS (2010)

Keyphrases

virtual world
virtual environment
physical world
virtual reality
mixed reality
multi user
virtual learning environments
social context
virtual communities
virtual agents
virtual space
flow patterns
computer vision
flow field
virtual humans
virtual objects