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Local cascades induced global contagion: How heterogeneous thresholds, exogenous effects, and unconcerned behaviour govern online adoption spreading.
Márton Karsai
Gerardo Iñiguez
Riivo Kikas
Kimmo Kaski
János Kertész
Published in:
CoRR (2016)
Keyphrases
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diffusion process
online learning
information diffusion
internet technology
human decision making
information technology
internet enabled
autoregressive
threshold values
information systems
website
user behaviour
perceived risk
external factors