Scheduling Online Advertisements to Maximize Revenue under Non-Linear Pricing.
Jason K. DeaneAnurag AgarwalPublished in: J. Comput. Inf. Syst. (2012)
Keyphrases
- dynamic pricing
- display advertising
- online learning
- scheduling problem
- revenue management
- online advertising
- real time
- contextual advertising
- scheduling algorithm
- website
- resource allocation
- parallel machines
- sponsored search
- round robin
- search advertising
- social welfare
- mechanism design
- resource constraints
- e learning
- information retrieval