Deep User Segment Interest Network Modeling for Click-Through Rate Prediction of Online Advertising.
Kyungwon KimEun KwonJaram ParkPublished in: IEEE Access (2021)
Keyphrases
- online advertising
- click through rate
- behavioral targeting
- sponsored search
- user behavior
- search advertising
- display advertising
- user experience
- contextual advertising
- user interaction
- advertising campaigns
- learning to rank
- click prediction
- search engine
- internet advertising
- image retrieval
- information access
- ranking functions
- random walk
- data mining