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Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment.
Jamie Carlson
Syed Mahmudur Rahman
Mohammad M. Rahman
Jessica Wyllie
Ranjit Voola
Published in:
Int. J. Inf. Manag. (2021)
Keyphrases
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online learning
online communities
real time
united states
virtual communities
marketing strategies
social network analysis
learning community
online services
online stores
social support
social networks
social networking sites
pricing strategies