Expressive auctions for externalities in online advertising.
Arpita GhoshAmin SayediPublished in: WWW (2010)
Keyphrases
- learning to rank
- ranking functions
- online advertising
- behavioral targeting
- user behavior
- web search
- contextual advertising
- resource allocation
- display advertising
- multi attribute
- user experience
- information revelation
- long tail
- group buying
- online auctions
- advertising campaigns
- auction protocol
- combinatorial auctions
- information retrieval
- network externalities
- budget constraints
- electronic marketplaces
- bidding strategies
- mechanism design