The Service Revolution and the Transformation of Marketing Science.
Roland T. RustMing-Hui HuangPublished in: Mark. Sci. (2014)
Keyphrases
- telecommunications industry
- data mining
- customer service
- artificial intelligence
- decision making
- service oriented
- service providers
- st century
- website
- long term
- information services
- web services
- service discovery
- customer relationship management
- linear transformation
- marketing strategies
- management system
- electronic commerce
- social media
- service quality
- science education
- service delivery
- marketing campaigns
- processor sharing
- computer science