A diffusion mechanism for social advertising over microblogs.
Yung-Ming LiYa-Lin ShiuPublished in: Decis. Support Syst. (2012)
Keyphrases
- information diffusion
- social media
- social networks
- microblog posts
- user generated content
- viral marketing
- social interaction
- diffusion process
- diffusion processes
- diffusion model
- sina weibo
- social networking
- computational model
- social networking websites
- selection mechanism
- revenue sharing
- network dynamics
- social web
- social networking sites
- anisotropic diffusion