How New Media Marketing Influence Consumers' Purchase Behavior in the Era of Big Data.
Ziqing ChenHui LuLei LiPublished in: CSIA (1) (2021)
Keyphrases
- big data
- purchase behavior
- social media
- social influence
- social networks
- social interaction
- online communities
- data management
- cloud computing
- data processing
- vast amounts of data
- data analysis
- viral marketing
- data science
- unstructured data
- business intelligence
- data warehousing
- social networking
- consumer behavior
- data driven decision making
- online shopping
- software engineering
- business analytics
- knowledge discovery
- information technology
- real world
- data sets