Trust Management Issues in Social-Media Marketing.
Vikas KumarPrasann PradhanPublished in: Int. J. Online Mark. (2015)
Keyphrases
- social media
- online consumer
- reputation management
- social connections
- trust model
- social networks
- trust evaluation
- online social
- social networking
- big data
- social network sites
- social media data
- user generated content
- social interaction
- trust management
- online marketing
- social media sites
- reputation systems
- real world events
- website
- social media platforms
- open systems
- virtual teams
- social relationships
- long term
- information systems