How Social Media Marketing Affect Purchase Intention Through Customer Engagement in Digital Printing Companies.
Dagdo Dhamar Bagus PrasetyoRegina Eka RiantiniViany Utami TjhinPublished in: ICIT (2021)
Keyphrases
- social media
- marketing strategies
- online marketing
- customer data
- potential customers
- online shopping
- customer satisfaction
- customer behavior
- customer base
- customer relationship management
- consumer behavior
- online stores
- marketing campaigns
- customer loyalty
- competitive advantage
- user generated content
- social networking
- banking industry
- market competition
- purchase intention
- social networks
- website
- customer service
- service quality
- electronic commerce
- case study
- search engine marketing
- life cycle
- small and medium sized
- image processing