To M-Pay or not to M-Pay - Realising the potential of smart phones: conceptual modeling and empirical validation.
Philip O'ReillyAidan Maurice DuanePavel AndreevPublished in: Electron. Mark. (2012)
Keyphrases
- conceptual modeling
- smart phones
- empirical validation
- mobile devices
- mobile phone
- empirically validated
- handheld devices
- conceptual models
- information systems
- information systems development
- process model
- object oriented
- wifi
- database technology
- mobile learning
- touch screen
- tablet pc
- tablet computers
- mobile applications
- conceptual model
- software engineering
- end users
- data analysis