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Dynamic Bidding Strategies with Multivariate Feedback Control for Multiple Goals in Display Advertising.
Michael Tashman
Jiayi Xie
John Hoffman
Lee Winikor
Rouzbeh Gerami
Published in:
CoRR (2020)
Keyphrases
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feedback control
bidding strategies
display advertising
optimal control
budget constraints
adaptive control
closed loop
real time
dynamic environments
data mining
empirical data
online advertising