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Research on the formation mechanism of product contribution in online product communities: content contribution as a mediating variable.
Min Qin
Wei Zhu
Jinxia Pan
Shuqin Li
Shanshan Qiu
Published in:
Aslib J. Inf. Manag. (2024)
Keyphrases
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online learning
online social
social networks
real time
life cycle
online communities
production planning
product design
social network analysis
product reviews
social support
social networking sites
user generated content
user generated
product quality
product information
website
pricing strategies