Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective.
Sarat Kumar JenaAbhijeet GhadgePublished in: Ann. Oper. Res. (2022)
Keyphrases
- supply chain
- revenue sharing
- product life cycle
- customer demand
- market demand
- supply chain management
- pricing strategies
- life cycle
- manufacturing companies
- stackelberg game
- inventory management
- operating costs
- bullwhip effect
- inventory control
- lead time
- production capacity
- supplier selection
- reverse logistics
- distribution centers
- service level
- customer orders
- quantity discount
- decision making
- cost savings
- power consumption
- optimal strategy
- small and medium size
- trading agents
- production planning
- nash equilibrium
- electronic commerce