Blacklisting the Blacklist in Online Advertising: Improving Delivery by Bidding for What You Can Win.

Yeming Shi Ori Stitelman Claudia Perlich

Published in: ADKDD@KDD (2017)

Keyphrases

online advertising
display advertising
user behavior
long tail
behavioral targeting
advertising campaigns
user experience
online auctions
sponsored search
website
combinatorial auctions
electronic marketplaces