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Study on the Impact of Additional Comments on Consumers' Purchase Decisions: Comparative Analysis Based on Hedonic and Practical Products.

Suyang WangShixuan YeYali DongHu Wang
Published in: EBIMCS (2019)
Keyphrases
  • comparative analysis
  • data sets
  • semi quantitative
  • case study
  • social media
  • empirical studies
  • statistical analysis
  • theoretical framework
  • factors that influence
  • main factors
  • potential impact
  • influencing factors