Factors influencing intention to accept location-based mobile advertising among young mobile user segments: a social exchange perspective.
Jun HeoChen-Wei ChangPublished in: Int. J. Mob. Commun. (2018)
Keyphrases
- factors influencing
- mobile users
- mobile advertising
- location based services
- mobile devices
- mobile phone
- factors affecting
- technology acceptance
- mobile networks
- mobile computing
- location dependent
- mobile environments
- mobile applications
- context aware
- internet access
- mobile agents
- user mobility
- mobile services
- location aware
- mobile commerce
- location information
- information sources
- internet advertising
- location management
- database systems
- web pages