A customer value, satisfaction, and loyalty perspective of mobile application recommendations.
Chenyan XuDaniel A. PeakVictor R. PrybutokPublished in: Decis. Support Syst. (2015)
Keyphrases
- mobile applications
- customer loyalty
- customer satisfaction
- service quality
- mobile devices
- m learning
- mobile phone
- user experience
- context aware
- mobile environments
- marketing strategies
- customer relationship management
- customer data
- location based services
- smart phones
- user preferences
- user satisfaction
- mobile users
- mobile technologies
- case study
- online shopping
- recommender systems
- mobile services
- mobile apps
- competitive advantage
- potential customers
- service providers