Social Sharing of Information Goods: Implications for Pricing and Profits.
Michael R. GalbrethBikram GhoshMikhael ShorPublished in: Mark. Sci. (2012)
Keyphrases
- information goods
- network effects
- pricing schemes
- knowledge sharing
- social networks
- social influence
- technology adoption
- agent based simulation
- network externalities
- social interaction
- key factors
- information sharing
- product line
- pricing strategies
- sharing information
- social media
- factors that influence
- market share