The Impact of Advertising Location and User Task on the Emergence of Banner Ad Blindness: An Eye-Tracking Study.
Marc L. ResnickWilliam AlbertPublished in: Int. J. Hum. Comput. Interact. (2014)
Keyphrases
- targeted advertising
- display advertising
- online advertising
- end users
- location information
- user experience
- behavioral targeting
- user preferences
- geographic location
- user interaction
- recommender systems
- user model
- user requirements
- social networks
- user profiles
- web pages
- contextual advertising
- user context
- sponsored search
- small world
- collaborative filtering
- data sets
- user defined
- user behavior
- user queries