Measuring the Effects of Messaging on Consumer Decision-Making Using Functional Near Infrared Spectroscopy.
Jan WatsonAmanda SargentYigit TopogluHongjun YeRajneesh SuriHasan AyazPublished in: AHFE (1) (2020)
Keyphrases
- decision making
- quantitative analysis
- decision makers
- neural network
- decision support system
- electronic commerce
- bounded rationality
- functional analysis
- decision support
- computer based instruction
- decision process
- elman neural network
- real time
- online stores
- influence diagrams
- information processing
- supply chain
- artificial intelligence
- genetic algorithm