Disentangling the Effects of Social Network Density on Electronic Word-of-Mouth (eWOM) Intention.
Dongyoung SohnPublished in: J. Comput. Mediat. Commun. (2009)
Keyphrases
- electronic word of mouth
- social network sites
- social networks
- positive or negative
- social interaction
- online reviews
- attitudes toward
- positive and negative
- social networking
- prior studies
- marketing strategies
- knowledge sharing
- social media
- personal information
- online social networks
- feature selection
- information systems